watertheorywatertheory is a dynamic company focused on providing exceptional customer service, expertise and reliability unparalleled in the industry. We are located in New York City, specializing in custom aquarium designs, installation and maintenance and cater to clients throughout New York, Connecticut, and New Jersey.

watertheory was conceived by a group of like-minded individuals with one core belief:

“An aquarium is so much more than a box of water. It is a form of expression, with the sole purpose of interacting with its cohabitants.”

Through contemporary and modern concepts, our team of knowledgeable representatives with more than fifteen years of industry experience, is prepared to assist you with your aquatic needs, whether you’re looking for salt water, fresh water, brackish water or ponds.

We pride ourselves on the highest level of customer service and satisfaction, providing personalized attention to our commercial clients, while providing our residential clients with individualized attention for their homes.

“They call it a fish tank, we call it art.”